Cassell's Magazine (London, UK)

Founded in 1867 as Cassell's Fiction Magazine, the sixpenny monthly magazine of the publisher and temperance advocate John Cassell (1817-1865) became Cassell's Family Magazine in 1874, Cassell's Magazine in 1897, and, after 1912, Cassell's Magazine of Fiction, a pulp. The magazine was edited by H.G. Bonavia Hunt 1874-1896, Max Pemberton 1896-1905, David Williamson 1905-Nov 1908, Walter Smith Dec 1908-1912, and Newman Flower 1912-1922. Acquired by the Amalgamated Press in 1927, it merged with The Story-Teller in 1932.

A notable early contributor was Wilkie Collins, whose 1870 novel Man and Wife raised its circulation to 70,000. Following the success of George Newnes's Tit-Bits and The Strand Magazine, and Alfred Harmsworth's Answers, Cassell's began publishing a combination of journalistic miscellanea and illustrated fiction by popular novelists such as Robert Louis Stevenson, Arthur Quiller-Couch, Sheridan Le Fanu, J. M. Barrie, and P.G. Wodehouse. Cassell's serialized E.W. Hornung's 'Raffles' stories (late 1890s), Rudyard Kipling's Kim (Jan-Nov 1901), H. Rider Haggard's The Brethren (Dec 1903-Nov 1904) and Benita (Dec 1905-May 1906), and Arthur Conan Doyle's Through the Magic Door (Nov 1906-Oct 1907).

Conrad's own contribution to Cassell's, 'Il Conde', became one of the most reproduced of all his stories. An instruction to his agent in January 1908, 'Please secure the number' (CL 4:31), suggests Conrad's interest in seeing its illustrated publication in one of the most popular magazines of his day.

Sources
Cassell & Co Ltd. Books and Writers UK.
Davies, Laurence, et al., ed. The Collected Letters of Joseph Conrad. Cambridge: Cambridge University Press, 1983-2007. 9 vols.
Russell, Richard and Elaine Gross. Vintage Magazines Price Guide. Iola: K.P. Books, 2005.
Nowell-Smith, Simon. The House of Cassell, 1848-1958. London: Cassell, 1958.